Bell Mobility and Virgin Mobile now available at The Source
With 750 locations, The Source is Canada's largest retailer of wireless products
MONTRÉAL and BARRIE, ON, Jan. 4 /CNW Telbec/ - The Source and Bell today announced that The Source has begun rolling out Bell Mobility and Virgin Mobile wireless products to its retail locations across Canada. With new wireless experts on staff, bold new in-store fixtures and access to the world's best mobile smartphones and network services, The Source is ready to assist Canadians in making the right choice in wireless.
"The Source is excited to move forward as Canada's largest wireless retailer, providing our customers from coast to coast with access to the latest mobile products and services from Bell Mobility and Virgin Mobile and the knowledgeable sales support and dedication of The Source team," said Ron Cuthbertson, President and CEO of The Source.
The Source began offering Bell Mobility and Virgin Mobile products at selected stores this past weekend, and most locations will be fully equipped by the end of this month. To help ensure consumers have the best wireless buying experience, The Source has expanded its wireless service force, training and support programs, and put in place exclusive new store display fixtures offering hands-on access to the newest smartphones and virtual product tours on interactive flat-screen displays.
"Delivering state-of-the-art wireless products and network services to even more Canadians is a core part of Bell's strategy to accelerate wireless," said Wade Oosterman, President of Bell Mobility and Chief Brand Officer for Bell. "Wireless clients at The Source locations across Canada will now have direct access to both the world's hottest smartphones and the country's fastest, largest and most powerful wireless network."
Launched by Bell in November, the new network is the largest wireless network in Canada and the largest privately funded wireless network in the world, offering high-speed mobile access to 93% of the Canadian population and global roaming to more than 200 countries.
"The Source's knowledgeable team, high-traffic locations in malls and on main streets and popularity with young shoppers makes the national chain a perfect distribution partner for Virgin Mobile," said Robert Blumenthal, President of Virgin Mobile Canada.
The Source was acquired by Bell in 2009, preserving its more than 3,000 Canadian jobs and retail locations across the country following the bankruptcy of the retailer's U.S. parent Circuit City Stores, Inc. Now operating independently as The Source and as La Source in Québec, the Barrie, ON-based retailer also offers Bell TV, Canada's High Definition television leader, and high-speed Bell Internet services.
